Nothing in our world is without at least a touch of art, and watches have it in spades. A watch is probably the most densely design-packed object you carry with you – to wear a watch is to wear a piece of industrial design and art. This section explores how art in its various forms influences watch design and production. We take a look at the design choices that determine the appearance and functionality of a watch. We also explore the incredible range of manufacturing and finishing techniques from the most basic industrial techniques to rare, centuries-old crafts that live on in high horology masterworks. Finally, we dive into the great art styles and movements of history that influenced watch design.