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LEGEND
City of Origin: We state the city where the brand is now based, not where it was founded.
Year of Foundation: Generally we follow the claimed year of foundation unless it is an outright lie.
Continuous: The brand has continuously existed in some form since its foundation to present.
Non-continuous: There was an interruption or period when the brand was defunct until it was revived.
Independent: This means that the brand is not subsidiary of any external corporation or organization.
Non-independent: The brand is part of a larger corporate structure. However, this does not mean that the brand is not ‘independent’ in terms of its governance – many brands are owned by holding companies they themselves established. E.g. Rolex is owned by the Hans Wilsdorf Foundation and Seiko is owned by the Seiko Group Corporation. Both were created by the respective brands to manage their corporate affairs. Both Rolex and Seiko are widely referred to as independent brands to reflect their autonomy.

Rolex
GENEVA, SWITZERLAND
1905, Continuous
HANS WILSDORF FOUNDATION

VACHERON CONSTANTIN
GENEVA, SWITZERLAND
1905, Continuous
HANS WILSDORF FOUNDATION

Rolex
GENEVA, SWITZERLAND
1905, Continuous
HANS WILSDORF FOUNDATION

Rolex
GENEVA, SWITZERLAND
1905, Continuous
HANS WILSDORF FOUNDATION

VACHERON CONSTANTIN
GENEVA, SWITZERLAND
1905, Continuous
HANS WILSDORF FOUNDATION

Rolex
GENEVA, SWITZERLAND
1905, Continuous
HANS WILSDORF FOUNDATION

Rolex
GENEVA, SWITZERLAND
1905, Continuous
HANS WILSDORF FOUNDATION

VACHERON CONSTANTIN
GENEVA, SWITZERLAND
1905, Continuous
HANS WILSDORF FOUNDATION
ABOUT HURUM PROFILES
Hurum Profiles provide thorough and well-researched information of the brands that make up our world of watches. Each Profile dives deep into a brand’s beginnings and history, identity, market strategy, major creations and achievements, and so much more.
If you are tired of learning about the brands from their marketing brochures and dramatic advertisements, Hurum Profiles are for you. Our Profiles are candid and factual thanks to our extensive research. We get our sources from books, experts, museums, trustworthy websites, collectors, and any other source - these sources are provided at the end of each Profile.
Purchasing a Profile greatly helps our cause and funds our mission to make the world of watches more transparent. Upon purchase, you own your Profile as long as you have your account and get access to all subsequent updates, corrections, and additions.
